Valentinos beauty products are among the products that make up the most-watched beauty ads on Instagram.
The brand is famous for their glamorous, bold packaging, featuring intricate, colourful, colorful and whimsical designs.
It is also famous for being one of the only beauty brands that sells makeup on its own.
Valentino also sells its own cosmetics, including a range of moisturisers and sunscreens, as well as other products, including lip glosses, handbags and nail polish.
The beauty industry in Italy has been a popular destination for tourists in recent years, particularly in the northern regions of Lombardy and Valletta.
It also attracts many expats from other countries.
Al Jazeera’s Francesca Bortolozzi reports from Rome.